Donation Progress
December 1, 2021 Nathan Cool

This report is to provide transparency regarding your donations to support my SoCal surf forecast.

I'm happy to report that donations in November were enough to bring the yearly goal out of negative territory and slightly into positive territory, but there's still a ways to go before reaching this year's total:

After going negative in October, November saw a number of donations, including some large donations by a few select readers, which helped immensely! But the year isn't over yet, and December still needs donations to end the year in positive territory. As with past years, any overage beyond the 2021 goals will carry over into January 2022. I did this for 2020 where there was about a $600 overage for the end of 2020 that I applied to January 2021, hence that initial bump at the beginning of the chart above. I'll do the same for December 2021: if donations exceed the 2021 goal, that overage will be applied to January 2022. We're still a ways off from reaching this year's goal though.

As you may recall from earlier reports, the donation goal for all of 2021 is just $27,000 ($2250 per month), which is an incredibly small amount compared to the millions of dollars that some forecast sites get every year from subscriptions. The $27K per-year goal isn't enough to live on, but it allows me to keep this 25-year-plus tradition going to provide the SoCal report three times per week.

Even though operating costs have gone up this year (along with cost-of-living expenses) I'm not planning to increase the donation goal for 2022 if donations can remain on course. Everyone is feeling the pain from recent increases in the cost of goods, and I don't want WaveCast to be an added burden. But I do need your support.

As for stats: Readership stayed fairly steady in October with my WaveCast report read about 58,000 times, down slightly from 60,000 in October but up from 55,000 in September. There were about 93,000 page views overall, down slightly from 94,000 in October. There were about 17,400 unique readers in November, down slightly from 18,300 in October but up from 17,000 in September. And there were about 8,000 regular readers (who read my report at least once every week), which is about the same as October.

With just a few weeks left in the year, I would like to ask that if you haven't donated yet and you find my report useful, then please consider a donation to make sure this report will continue. You can donate any amount you'd like, and you can make it a monthly donation as well, which helps to sustain the monthly goals.

I want to once again thank all of you for continuing to read my report and visit WaveCast as well. Until next time, take care, be safe, and smile in the lineup!

Nathan Cool